HI, I'M SARA!

MARKETER BY PROFESSION, GRAPHIC DESIGNER BY PASSION

I take all touch-points between the company and its clients and design the most effective way to reach out and create value for both the customer and business.

With my understanding of the business aspect of the companies, I develop marketing initiatives that are effective and easy to implement in the current market.

And I love coffee!

EXPERTISE

Adobe InDesign (.indd)

95%
Adobe Illustrator (.ai)

95%
Adobe Photoshop (.psd)

85%
Wordpress

85%
Excel, Word, PowerPoint

95%
Working with coffee

100%

MY BACKGROUND

Born in the land of coffee, happiness and music, I quickly developed an eye for creative expression. My strict Colombian school and a strong entrepreneurial family raised me with a focus on professional business etiquette. But I always found a way to include colours, packaging, and imagery into all my school projects. The design was my place to shine.

Yearning for better quality of life, my family and I moved to Vancouver where I finished High School and graduated with a business degree in Marketing. It was then that I realized that my passion to use layout, white space, colour, and type to attract more clients had a whole area in business. During summer breaks, I enrolled in Graphic Design courses at Emily Car Institute and I quickly became the graphic designer in all my university group projects.

After university, I went to Beijing to learn a third language and start my career. I worked at a business consulting group where I developed my ability to create eye-pleasing collaterals that were professional and informative. I then moved to a digital marketing agency to let my creativity run in marketing campaigns.

In 2014, I moved to Singapore where I set up and led the business development and marketing department of a medium sized engineering consulting company. I developed the face and voice of the company, established their online presence, and guided them through a rebranding.

I now travel around the world providing marketing and graphic design services to local and international firms.